KANISHAK JAISWAL
The Swachh Bharat Abhiyan, also known as the Clean India Mission, is a significant cleanliness and sanitation campaign launched by the Government of India. It was inaugurated on October 2, 2014, by Prime Minister Narendra Modi on the occasion of Mahatma Gandhi’s 150th birth anniversary. The mission aimed to achieve the vision of a ‘Clean India’ by October 2, 2019, and it has since become a prominent national movement.
Key highlights and components of the Swachh Bharat Abhiyan include:
- National Movement: The campaign was launched as a national movement to promote cleanliness and hygiene throughout India. It sought to engage citizens from all walks of life, including government employees, celebrities, industrialists, and ordinary people, in a collective effort to clean the country.
- Leadership: Prime Minister Narendra Modi played a pivotal role in leading the Swachh Bharat Abhiyan. He actively participated in cleanliness drives, initiated the campaign at various locations, and encouraged people to take responsibility for keeping their surroundings clean.
- Cleanliness Pledge: A cleanliness pledge was taken by millions of government employees across the country, reinforcing the commitment to maintaining cleanliness.
- Citizen Participation: The campaign emphasized citizen participation and encouraged individuals and communities to take an active role in cleanliness activities. People were encouraged not only to refrain from littering .
